Visual Merchandising

For my Visual Merchandising course, I developed a full retail concept for the fashion brand Bode as my final project. I selected Bode for its rich narrative foundation—Emily Bode’s designs pay homage to her childhood memories and serve as a love letter to the women who raised her. To extend this storytelling through a retail experience, I created a store concept inspired by her time in Cape Cod, where she spent summers at her grandparents’ cabin. This concept translated her personal history into an immersive, story-driven environment supported by a cohesive merchandising strategy for the brand.